Adzvice #PUSH Event

Adzvice is the go to spot for advice and guidance!

Ade the creator of Adzvice did tell us at the #BBBSocial Event that he had an event coming up, so when pay day came around I made sure I got my ticket #priorities.

I didn't want to miss out on anything, so I made sure I saw all the speakers.


Bola Sol // Self Development & Money Matters

Bola started off the talks with her experiences with university, money and self development. She had a lot of interesting points, some I was already familiar with and others that I definitely needed to hear. She explored many areas that I’m sure a lot people can relate to like; the fear of failure, entitlement, diversification, energy, improving your credit and having/ managing multiple streams of income

Bola reminded us that we shouldn’t let the fear of failure own us. Failure is an opportunity for us to learn something, a chance for us to grow - Failure can be turned around.

Bola made me look at the whole “don’t push yourself too far” statement differently. She suggested that it's best to push yourself so that you know your limit. If you can push yourself to 90% then do it, if you can push yourself to 65% do it. I think a lot of the time we get really comfortable and stop pushing ourselves to do that little bit more. Discover what your limit it, stay consistent with it.

It’s important to have a balance between staying humble and believing in your self enough to not take anything less than you deserve ๐Ÿ”‘

Bola delivered all the truths when she went on to speak about diversification. She expressed the need to “pick up your passions” once you’ve finished education Use that time after education to explore interests, hobbies and talents. Try new things you never know where those hobbies, talents and interests will take you.

Although I was already aware of the importance of energy, hearing someone else confirm the importance of it made me more aware of the people I surround myself with. Surround yourself with like minded and successful people. Learn to say no a lot more, whilst making sure that when you do say yes it doesn't cost you more than its worth, not just financially, but also physically and mentally. 

Hearing Bola talk about money definitely caught my attention. I’m terrible with money, I know I have to utilise my money better if I want to progress.

  • Getting a credit card is one of the ways to increase your credit score. Companies want to see that you are responsible enough to borrow money and to pay it back.
  • Bola stressed the importance of being disciplined with the use of a credit card, use it for emergencies only.
  • When it comes to money ask as many questions as you need. It’s your money, make sure you’re putting it into the right investments.
  • Do your research when choosing a credit card.
I love events that are run by black people, its so much more relatable and personal. Bola spoke about breaking away from stereotypes and to use our money wisely, invest into something that will continue on, something your children can benefit from.

Azryah Harvey // So you want to be an infulencer?

Azryah from BKChatldn discusessed the benefits and downfalls that come from being an influencer.

  • A lot goes into being an influencer, it's not as easy as the title may suggest.
  • Understand your influence and who you're influencing.
  • Keep your integrity.
  • People will expect a lot from you, but it's key to remind your audience that you're not perfect and that mistakes will be made.
  • You will find that people will take advantage, but ask yourself if it's a benefit to you and your aundience?
  • Being an influencer gives you a sense of fulfilment. 
  • Be mindful of your power and influence.
  • You have to run like you're a business as you are your brand. 
  • Know your limits. You might want to take on a lot of opportunities but know when to stop and take time.
  • Figure out the best ways to handle everything, Azryah mentioned that she sleeps to deal with the madness. If you need to turn your phone of for an hour or a whole day then do it.
  • Use your social media well; keep up a standard, be professional and engage with followers. 
  • Put yourself in your target audiences shoes. It will help with your approach.
  • Know your worth and your purpose. 

Jamelia Donaldson // Employee to Entrepreneur

I was so excited to hear from Jamelia. Jamelia is the founder of Tressure Tress a monthly subscription box that brings full sized natural hair goodies to your door.

I want to start up my own business one day, however I currently work full time so it's difficult finding the time to work on my future business. Jamelia's talk definitely helped me figure out how I can make it all work.

  • The best way to start a business is to detect a problem and provide a solution.
  • Use focus groups - get a group of people who are your target audience together to share their thoughts and concerns with your buiness/product/service.
  • Brain storm ideas - Ideas for your business,  the packaging, theme, logo etc.
  • Jamelia made a very simple point that I tend to ignore all of the time. She said a great way to start is to use what you have.
  • Utilse social media, get infulencers / content creators on board to help increase your visibility. 
  • Think outside of the box, be creative and imaginative. 
  • Be creative with your business, see how you can make more money from your business; events, workshops etc.
  • Save an emergency fund, be smart with your money.
  • Jameila told us that when she left her job in finace she looked at what was going in and out of her account, and focused on the areas where she could reduce the outgoings.
  • Shift your mindset - Change your attitude towards money, practice non-attachment.

Ade Akins // Fundamentals of Brand Building

The main man Ade spoke about branding. Building a brand is something I’m currently working on. I’m still in the process of figuring out what I want to be recognised for, what I want my brand to represent. So I knew Ade’s talk would be really useful.

  • You need to have a strong brand, as it is an extention of yourself. It is a visual representation of what you stand for, so it needs to be clear.
  • Your brand should allow your audience to connect to you on a personal level.
Ade went on to about the fundamentals of building a successful brand,which included a great breakdown on 'How to build a brand'.

To build a successful brand you need:

  • You need a mission/purpose 
  • A vission - where do you want to be?
  •  Values - what do you stand for?
  • KBA - Key Brand Assets - Identify what is unique about your brand & utilise it
  • A brand personality (soft, playful etc).
  • You need to know your audience; demographic, behaviours, intrests and language.
  • Know your industry; are there any trends you could use to improve your brand? Opportunities you can get involved in. Who/what is a threat to your brand? Figure out if you can overcome it or learn something from them.
  • Know your competition. Your competitors could be your biggest allies so it's important to get to know who they are, do your reserch, and analyse them.
  • Anaalyse your brand, critique it if you have to. Make sure that you know the strengths and weaknesses of your brand, work on improving them.
  • Set yourself relastic goals.

If you're interested in building your brand, you can contact Ade as he's going to be doing Brand Consultations - 

Bola Awoniyi // Stay Small, Stay Niche

Bola Awoniyi Co Founder of Black Ballad ๐ŸŽ‰  spoke to us about being Niche. Today there are loads of Niche businesses that are doing extremely well, so when Bola said that "Niche doesn't mean small" I could see what he was talking about. Niche to me meant finding a gap in the market and filling it with a brilliant new idea. 

Bola explained the may reasons why staying Niche now is so beneficial. 

  • Utilise internet economics - We are now able to access and interact with people from all over the world, due to the destruction of geographical boundaries. You to reach larger audiences through social media which allows you to have free/ cheap distraction as there's less people involved. If you're selling something digital e.g. Prints, calendars etc then there's less costs paid by you (zero marginal costs).
  • Use the fact that you're specialised. 
  • Create products, services and experiences that exclude those outside the target market.
  • When you're Niche you need to maximise as much revenue from each customer as possible.

I had a chat with the founder of SAIE about their upcoming events. As I write about mental health from time to time I thought it would be a good opportunity to speak to someone who is currently working to remove the stigma of mental health specifically in the black community. Their Break The Stigma event is on the 9th August all the details are on their instagram page and eventbrite. 

I also got to speak to Caroline about Toast 2 Young London, an orgnastion that encourages young entrepreneurs. In an time when everyone wants to be an entrepreneur I think it's important to go to as many helpful events as possible, there's so much to learn and so many people willing to share their story.

A look inside my goodie bag

Overall the #AdzvicePUSH event was a success. I loved the fact that Ade encouraged us to push ourselves and our brands, it was an opportunity to network. Looking back I wish I did utilise that opportunity better but my nerves got the best of me. There's talk of a part two, so I'm excited to see what's next. 

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